Samstag, 22. Juni 2013

Race and Cereal


Having talked about racism in the US in my culture presentation, I have obviously been dealing with this topic a lot for the last few weeks. And just a few days ago I came across a very heated discussion that is going on right now in the US -- a discussion about the new advertisement of the cereal “Cheerios”, in which an interracial family plays the main part.

Here you can see the advertisement:



The following link leads you to the ad and a short video about three people discussing the negative and racist reactions the commercial sparked on the Internet:



So all in all it seems that there are much more people supporting the “Cheerios” ad and interracial couples than criticizing them. What I found awesome was that amount of positive and supportive responses “Cheerios“ received. I’d like you to watch the following clip, which can be seen as a parody on the first one and is definitely a slap in the face for intolerant people.


 

3 Kommentare:

  1. It's so sad that such a lovely ad has to create so much hatred! I absolutely love the idea behind it and just can't understand why so many people still practice racism...
    but I'm glad that more people support Cheerios and show that the few haters are outnumbered!
    And I absolutely love the Parody - it definitely is "a slap in the face for intorent people"!!

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  2. I absolutely agree with you !! :)
    I seriously don't get why anybody would attack this ad. I mean just because it's a biracial family?! Come on... that's just so narrow-minded...
    I'm really glad you like the videos. :D

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    1. I know exactly what you mean - it's just ridiculous!
      But I'm glad that they didn't take down the first video either - this shows that they really believe in what they do!

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